001 / B2B GTM Engineering · Outbound Funnel Model · Built for Ekso

Outbound, engineered.
For Ekso.

001 / Email Infrastructure

Email inputs

Your sending infrastructure. Numbers update the capacity panel on the right.

01/Infrastructure
Google inboxes
Total inboxes
Emails per day
Max 40 for Google before deliverability degrades.
02/Infrastructure
Microsoft inboxes
Total inboxes
Emails per day
Max 3 for Microsoft before deliverability degrades.
03/Cadence
Emails per contact
Touches across the full sequence. Typically 2–4 per contact.

Sending capacity

Infrastructure throughput · live

Daily send capacity
580/day
420 Google + 160 Microsoft
Domains needed ~3 inboxes per domain
31
Google sends / day 14 inboxes × 30
420
Microsoft sends / day 80 inboxes × 2
160
Monthly capacity 22 working days
12,760
Total touches needed 2,500 leads × 3 emails
7,500
Campaign duration working days to clear list
13d
002 / Campaign & Funnel Conversion

Campaign inputs

Lead volume, channel layer, and funnel conversion rates. Pipeline output on the right.

Campaign
01/Volume
Leads in campaign
Net-new qualified contacts at target accounts.
02/LinkedIn
Multi-channel layer
LinkedIn outreach to email non-responders
Anyone who didn't reply to email gets a LinkedIn connect + message sequence. Same contact list, no net-new prospects. ~0.5% positive bump on the remaining pool.
03/Deal Value
Average contract value
First-year revenue per close.
Funnel Conversion Rates
01/Reply
Positive reply rate
We index on positive reply only. Target range is 1.5–2.5%. 3% is incredibly strong; 4%+ is exceptional.
02/Meeting
Positive reply → meeting booked
Share of positive replies that turn into an actual booked meeting.
03/Close
Meeting → close
Share of booked meetings that become customers.

Pipeline generation

Per quarterly campaign · live

Estimated Pipeline Generation
$0
0 meetings × $25,000 ACV
Positive email replies 2,500 × 1%
0
+ LinkedIn layer non-responders × 0.5%
0
Total positive replies email + linkedin
0
Meetings booked positives × 30%
0
Closed deals meetings × 30%
0
003 / Scalability & Infrastructure

Infrastructure Advantages

Our multi-domain approach with dedicated infrastructure enables virtually unlimited scaling while maintaining high deliverability rates and personalization quality.

Multiple Domains

Distributed sending infrastructure prevents deliverability issues.

Unlimited Scaling

Add more domains and inboxes as your campaigns grow.

Ongoing Optimization

Continuous improvement of delivery rates and engagement metrics.