001 / B2B GTM Engineering · Outbound Funnel Model · Built for Ekso

Outbound, engineered.
For Ekso.

001 / Email Infrastructure

Email inputs

Your sending infrastructure. Numbers update the capacity panel on the right.

01/Volume
Leads in campaign
Net-new qualified contacts at target accounts. Drives both infrastructure and funnel math.
02/Cadence
Emails per contact
Touches across the full sequence. Typically 2–4 per contact.
03/Window
Target campaign window d
Working days to clear the lead list. Drives required inbox + domain count.
04/Mix
Google vs Microsoft split %
Google 70% 30% Microsoft
Google sends ~30/inbox/day · Microsoft ~2/day. Google-heavy = fewer inboxes for the same volume.

Infrastructure needed

Derived from leads × cadence ÷ window · live

Domains needed
21
across Google + Microsoft inboxes
Total touches needed 5,000 leads × 3 emails
15,000
Daily sends required 15,000 ÷ 30 days
500
Google inboxes needed 50% × 500 ÷ 30 sends
9
Microsoft inboxes needed 50% × 500 ÷ 2 sends
125
Total inboxes needed Google + Microsoft
134
002 / Campaign & Funnel Conversion

Campaign inputs

Lead volume, channel layer, and funnel conversion rates. Pipeline output on the right.

Campaign
01/LinkedIn
Multi-channel layer
LinkedIn outreach to email non-responders
Anyone who didn't reply to email gets a LinkedIn connect + message sequence. Same contact list, no net-new prospects. ~0.5% positive bump on the remaining pool.
02/Deal Value
Average contract value
First-year revenue per close.
Funnel Conversion Rates
01/Reply
Positive reply rate %
We index on positive reply only. Target range is 1.5–2.5%. 3% is incredibly strong; 4%+ is exceptional.
02/Meeting
Positive reply → meeting booked %
Share of positive replies that turn into an actual booked meeting.
03/Close
Meeting → close %
Share of booked meetings that become customers.

Pipeline generation

Per quarterly campaign · live

Estimated Pipeline Generation
$0
0 meetings × $25,000 ACV
Positive email replies 2,500 × 1%
0
+ LinkedIn layer non-responders × 0.5%
0
Total positive replies email + linkedin
0
Meetings booked positives × 30%
0
Closed deals meetings × 30%
0
003 / Scalability & Infrastructure

Infrastructure Advantages

Our multi-domain approach with dedicated infrastructure enables virtually unlimited scaling while maintaining high deliverability rates and personalization quality.

Multiple Domains

Distributed sending infrastructure prevents deliverability issues.

Unlimited Scaling

Add more domains and inboxes as your campaigns grow.

Ongoing Optimization

Continuous improvement of delivery rates and engagement metrics.